Elizabeth Arden Product Overview for Summer 2025

Elizabeth Arden, a brand with a rich heritage in skincare and makeup, offers a range of products that align with the Summer 2025 trends, focusing on innovation in sun protection, skin enhancement, and hydration.

Makeup: Enhancement and Flawless Finishes

Elizabeth Arden has introduced new additions to its makeup line that reflect the season's trends.

• New Blushes and Highlighters: The brand has released new blushes in four flattering shades for a "natural flush" and a highlighter for a "luminous finish." These products allow for subtle, radiant enhancement, in line with the summer preference for luminous, natural finishes.
• Foundations: The "Flawless Finish" line foundations are designed to provide flawless coverage without a heavy feel.
• Flawless Finish Skincaring Foundation: This foundation stands out for its comfort and hydrating effect, with buildable coverage that blends effortlessly into the skin for a healthy glow. It's breathable and doesn't feel like a mask, staying smooth all day without settling into fine lines. It contains hyaluronic acid and vitamin C to keep skin hydrated and radiant.
• Flawless Finish Sponge-On Cream Makeup: This cream foundation offers a creamy texture that applies effortlessly for a radiant finish. Infused with micronized diamond powder, it diffuses the look of imperfections, fine lines, pores, and blemishes, enhancing skin's luminosity. It provides medium-to-full coverage that feels comfortable and lasts all day.

These makeup products align with the "skin-first" and "effortless effect" trends, offering coverage and enhancement without sacrificing a lightweight feel or skin health.

Sun Protection: Advanced and Multifunctional Defense

Elizabeth Arden presents a robust line of sun protection products that go beyond simple UV defense, incorporating skincare benefits and defense against modern pollutants.

• Eight Hour® HydraPlay™ Daily Defense Nourishing Fluid Broad Spectrum SPF 40: This new fluid, part of the iconic Eight Hour® collection, provides invisible protection against environmental pollutants, blue light, and UVA/UVB rays. It is powered by antioxidants, a botanical shield (rice and soy oil blend), and sugar beet extract, which help defend against aggressors that cause skin aging and free radical damage. The lightweight, fragrance-free, and vegan formula leaves no white cast or greasy residue, is non-comedogenic, and is designed to boost hydration, leaving skin soft, radiant, and supple. It can be reapplied frequently, even over makeup, by using a sponge for a light touch-up.
• PREVAGE® City Smart Broad Spectrum SPF 50 Hydrating Shield: This hydrating, anti-aging lotion is designed to fight pollution and UV rays, strengthening and protecting the skin from free radicals while creating a smooth and radiant appearance. It contains a universal tint with optical diffusers to promote a more even tone. Its key ingredients include antioxidants like carnosine, Arabidopsis Thaliana extract, Camellia Sinensis leaf extract, ergothioneine, ferulic acid, and tocopheryl acetate, in addition to titanium dioxide and zinc oxide as sunscreens. It is non-comedogenic and dermatologist-tested.
• Other Products with SPF: The brand offers a variety of products with integrated sun protection within its existing lines:
• Advanced Ceramide Lift and Firm Day Cream SPF15.
• PREVAGE® Anti-aging Moisture Cream Broad Spectrum Sunscreen SPF 30 and Lotion Broad Spectrum Sunscreen SPF 30.
• Eight Hour® Cream Lip Protectant Stick Sunscreen SPF 15 and Nourishing Lip Balm SPF 20.
• PREVAGE® Eye Cream Sunscreen SPF 15.

These products demonstrate Elizabeth Arden's commitment to multifunctional sun protection, which not only defends against UV rays but also against pollution and blue light while offering anti-aging and hydrating benefits.