Essential Beauty Deals: Makeup, Skincare, and Hair Recommendations

The Black Friday and Cyber Monday 2025 period should be approached as an opportunity to make strategic investments that support the streamlined, high-efficacy beauty routines setting the trend.

Investment in Skincare: Barrier and Texture

The consumer's priority during winter is skin barrier repair. Niacinamide (found in products from Kiehl's, La Roche-Posay, and Olay) is an essential ingredient for this purpose, improving elasticity and minimizing pores. This texture refinement is fundamental to the success of F/W 2025 looks, whether achieving the subtle luminosity of Pearl Skin or ensuring the skin clarity required by Victorian Rouge. Popular Niacinamide brands like The Ordinary, Good Molecules, and SUNDAY RILEY are anticipated to offer significant discounts.

The perception of value has been redefined: the consumer pursuing minimalist routines values quality over quantity. This directs purchasing toward brands known for their clean formulations and proven efficacy, such as Biossance (predicted 40% off on core routines) and Colleen Rothschild (select deals up to 50% off).

Makeup and Hair Recommendations

In the makeup segment, strong discounts are expected from key retailers. Blue Mercury, for instance, has been identified as a place where shoppers can anticipate 20% off makeup. Ulta is also an active participant, predicting up to 40% off in its Black Friday early sale.

Makeup purchases should focus on the essentials for dramatic looks: deep-toned eyeliners and lipsticks (plum, cherry, burgundy) for the Dark Lip, and high-quality cream blushes for the Victorian Rouge and Cloud Blush looks. Regarding hair care, Briogeo is expected to participate in deals, and Ogee will offer limited-edition bundles.