Eyes & Lips: The Boldest Accents of Fall 2025

The Statement Makers

With the skin base perfected, the focus shifts to the expressive elements that allow personality to shine. The "More Is More" philosophy manifests here in bold, elegant, and playful accents on the eyes and lips. For Fall 2025, everyday beauty is all about clean, precise looks that enhance rather than conceal, with touches of targeted drama.

Eyes That Capture Attention

This season's eye trends are a mix of ethereal finishes and graphic accents. Research indicates that while "maxi eyeliners" that overpower features are out, touches of color and luminous finishes that "light up your eyes" are the way to go.

• Icy and Metallic Finishes: Autumn/winter runways showcased "frosted finishes" in gray and pearly white tones, a chic adaptation of Y2K micro-trends. Revlon captures this radiance with its new Glimmer Liquid Shadow, which is described as a pressed pigment with "incredible reflectance" for a metallic or "borravino" look.
• The Charm of Wine and Purple: Two of the most versatile colors for the season are purple and wine. Revlon has introduced new shades in its ColorStay™ Eyeliner line, such as Grape, Navy, and Black Violet, which allow for a subtle line or a low-saturation smoky look. This aligns with the trend of a soft line and a pop of color, rather than a thick, dark line.
• Extravagant Lashes: The "more is more" concept extends to lashes, with an emphasis on volume and a "doll-like" effect. Revlon's ColorStay Full Time™ Mascara is designed to create dramatic, defined lashes, while the ColorStay Lash Serum + Liner™ fuses a liner with a serum to nourish lashes, consolidating the fusion between skincare and makeup.

Lips That Make a Statement

Lips are a key focal point for Fall 2025, with a preference for juicy finishes and deep tones.

• The Crystal-Effect Gloss: The triumphant return of gloss is manifested in "crystal-effect pink lips." These glossy, translucent finishes bring a youthful, flirtatious look, moving away from the ultra-defined contour and embracing a hydrated, almost balm-like appearance. Revlon's Super Lustrous™ Glimmer Gloss and Super Lustrous™ Glass Shine Balm embody this trend, offering a seductive shine with a formula that provides a moisturizing feel. For a long-lasting, non-glossy alternative, Clarins offers the Water Lip Stain, a matte, kiss-proof lip tint with buildable coverage and an ultralight feel infused with its "Water Shot Complex" for lasting hydration.

The "Berry" Tone Craze: "Berry" shades (purples, plums, and deep pinks) are a versatile wild card for winter. They can be used on the eyes, lips, and cheeks to create a sophisticated, monochromatic look. Revlon offers its ColorStay Suede Ink™ Lipstick in intense shades, ideal for a long-lasting color statement. Revlon's ability to offer both matte and glossy finishes with the same promise of long wear demonstrates a shrewd market positioning that caters to a consumer who wants to be on-trend without compromising on staying power.