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Winter hair care routine  DIY keratin treatment  Molecular hair repair  Scalp health for hair growth  Frizz control for winter

Beyond Straightening: How to Integrate Keratin and Holistic Scalp Care into Your Winter Routine

The second major driver of keratin in F/W 2025 is the low-commitment segment, fueled by DIY convenience and an advanced understanding of hair repair. Informed consumers are embracing keratin in their daily routines, seeking solutions that offer molecular repair and...

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