The foundation base for autumn/winter 2025 is defined by a rejection of the excessively shiny or "dewy" skin of summer. Instead, the market favors a highly sophisticated and controlled finish, known as "Beautiful Basics" or "Clean Glam," which focuses on enhancing natural features without appearing overdone.
The dominant concept this season is Pearl Skin. This effect is described as an elegant and supremely natural luminosity that radically distances itself from the "glassy" or excessively wet look. Pearl Skin suggests an internal, satin-like glow, achieved through meticulous preparation and the precise application of products. Technically, this involves the strategic use of ultralight primers and foundations that even out the tone while allowing the skin's natural texture to show through.
The popularity of Pearl Skin is directly related to a broader shift in consumer behavior. Trends indicate a movement toward Streamlined Solutions and minimalist beauty routines. After a period of experimentation with complex routines, consumers now seek efficiency and simplicity, rejecting overly laborious processes. If the routine is simplified, dependence on complex techniques like baking or heavy contouring is reduced. This demands that the few products used (foundation and concealer) be multi-purpose and highly effective, capable of delivering that luminous, yet non-greasy, Pearl Skin effect. The intrinsic quality of the product and its formulation are, therefore, more important than ever.
To achieve a flawless base, skin preparation is essential. Analysis suggests the importance of skin barrier repair during the transition to cold weather. In this context, Niacinamide (Vitamin B3) emerges as a crucial ingredient for refining texture and minimizing the appearance of pores, laying the perfect foundation for Pearl Skin to look polished and natural.
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