Seasonal Strategies and Winter Promotions in Cosmetic Retail

For the start of 2026, brands have designed promotions that incentivize skin barrier protection. Clarins is offering the "Winter Wonders" kit, a six-piece set specifically designed to maintain radiance even under the snow, free with orders over $100. Additionally, the use of the code "FIRMING26" is being promoted to receive travel-sized samples of the Extra-Firming line, making it easier for consumers to maintain their routine during ski trips or winter vacations.

Elizabeth Arden, on the other hand, is focusing on digital consultative selling, offering luxury samples of the PREVAGE Multi-Restorative Soft Cream. This product utilizes idebenone—the most potent antioxidant on the market—to combat environmental damage and restore healthy collagen.

This strategic approach seeks not only to move inventory but to educate the consumer on the importance of multi-layer hydration and antioxidant protection during a month when the skin is most vulnerable to inflammation and sensitivity.