Makeup in January 2026 has ceased to be a mask, becoming instead an extension of skincare. Revlon has led this democratization of quality with its Illuminance line and the resurgence of classic bullet lipsticks, adapted to an evolved "Soft Glam" and "Clean Girl" aesthetic. The Illuminance Skin-Caring Foundation has become a staple of the mass market by offering coverage that not only conceals but treats dry and normal skin with hydrating ingredients, achieving a natural finish that consumers now prefer over the heavy matte foundations of previous years.
The lip trend for the start of this year moves away from drying mattes toward the "Super Lustrous Glass Shine Balm," which combines the vibrant color of a lipstick with the high shine of a gloss and the nourishment of a balm. This preference for creamy textures and luminous finishes responds to the need for adding visual vitality to the face during months of reduced sunlight.
A decisive factor in Revlon's relevance in 2026 is its ability to capture 90s nostalgia. The revival of iconic shades like "Rum Raisin" and "Toast of New York" in updated formats has resonated with both Gen Z and Baby Boomers, who seek the reliability of the traditional bullet lipstick but with the hydration benefits of modern technology.
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